This Service Pricing & Policy Guide (“Guide”) sets out Redsan Digitals Pvt. Ltd.’s base pricing for its core services, benchmarked against current Dehradun and wider Tier-2 India market rates, along with the policies that govern how pricing is set, quoted, and revised. Figures below are starting and indicative rates for typical small-to-mid-sized local and regional clients; every engagement is ultimately scoped and quoted via a signed proposal or Statement of Work (SOW) as described in the Master Service Agreement.
1. Pricing Philosophy
- Base pricing reflects Dehradun and Uttarakhand regional market conditions: generally 20% to 40% below metro-city (Delhi, Mumbai, Bengaluru) agency rates for comparable technical and creative scope;
- All monthly packages are starting prices for a single brand or location with standard scope; multi-location, multi-brand, or high-competition engagements are quoted individually;
- All stated fees are exclusive of GST (currently 18%), which is added at the prevailing statutory rate on every invoice;
- Advertising spend (Google, Meta, LinkedIn media budgets) and third-party pass-through costs (domain registration, cloud hosting, software licenses, stock media) are always billed separately from agency fees; and
- Every engagement is confirmed via a signed proposal or SOW under the Master Service Agreement before work begins; rates in this Guide serve as an indicative baseline until confirmed in writing.
2. Business Stage Packages
Not every client begins at the same stage: a venture testing its digital presence has different requirements than an established regional enterprise scaling aggressively. These packages group core services by business maturity stage:
| Package | Ideal For | Starting Investment | Key Deliverables |
|---|---|---|---|
| 2.1 Foundation | New businesses, solo founders, and home-based or first-year ventures establishing a digital footprint | ₹5,000 / month (scales with scope) |
• 1 Social Media Platform (8 to 10 posts/month) • Google Business Profile setup & local ranking optimisation • Up to 5 target keywords & basic on-page SEO fixes • Monthly performance report |
| 2.2 Growth | Established local and regional businesses with existing traction seeking steady expansion | ₹10,000 to ₹12,000 / month |
• 2 Social Media Platforms (15 to 18 posts/month including Reels/carousels) • Up to 15-20 target keywords & technical SEO audit • 1 SEO content piece/month & monthly strategy review • Ad account setup assistance (ad spend billed separately) |
| 2.3 Elite | Established brands in competitive verticals prioritizing premium creative quality and fast turnaround | ₹18,000 to ₹20,000 / month |
• 3+ Social Media Platforms (25+ posts/month with premium video) • 30+ target keywords & full technical SEO remediation • 2+ long-form SEO articles/month • Dedicated account manager & weekly reporting cadence |
3. Search Engine Optimisation (SEO / AEO / GEO)
| Tier | Target Profile | Included Scope | Starting Rate |
|---|---|---|---|
| Starter (Local SEO) | Single-location small businesses, clinics, cafes, local boutiques | Up to 15 target keywords, Google Business Profile optimisation, on-page technical fixes, monthly ranking report | ₹15,000 / month |
| Growth | Established regional businesses seeking multi-city visibility | Up to 30 keywords, full technical audit, 2 optimised articles/month, basic backlink building, monthly strategy session | ₹30,000 / month |
| Advanced / E-Commerce | Competitive industries, multi-location brands, e-commerce catalogues | 50+ keywords, full technical SEO, 4+ content pieces/month, structured backlink acquisition, Answer Engine (AEO) and Generative Engine (GEO) optimisation, weekly cadence | ₹55,000 / month* |
*Large e-commerce catalogues (multi-category stores) are quoted between ₹55,000 to ₹1,20,000/month depending on SKU volume and competitive landscape following an initial audit.
4. Social Media Management
| Tier | Platforms & Volume | Included Scope | Starting Rate |
|---|---|---|---|
| Starter | 1 to 2 platforms 12 to 16 posts / month |
Editorial calendar, static graphic creatives with copywriting, hashtag strategy, monthly performance snapshot | ₹18,000 / month |
| Growth | 2 to 3 platforms 20 to 25 posts / month |
Content strategy, advanced motion/reels design, community comment management, monthly analytics deck | ₹35,000 / month |
| Premium | 3 to 4 platforms 25 to 40 posts / month |
High-production video/reels, full brand strategy, active community management, paid ads integration, weekly reporting | ₹60,000 / month |
Each additional platform beyond tier limits is charged at +₹8,000 to ₹12,000/month. Professional on-location video/photo shoots are quoted separately under Section 7.
5. Paid Advertising Management (Google Ads, Meta, LinkedIn)
| Monthly Ad Spend Slab | Agency Management Fee | Operational Notes |
|---|---|---|
| Up to ₹50,000 / month | Flat ₹12,000 / month, or 15% of spend (min. ₹8,000) | Ideal for new campaigns accumulating baseline pixel conversion data |
| ₹50,000 to ₹2,00,000 / month | 12% of monthly ad spend | Standard for growing SMEs running always-on lead or e-commerce campaigns |
| Above ₹2,00,000 / month | 10% of monthly ad spend (custom scope) | Includes dedicated daily optimization and rapid creative refresh cycles |
- Ad spend is paid by the Client directly to the platforms and is never included in the management fee;
- A one-time account setup fee of ₹5,000 applies for new accounts (tracking architecture, Conversions API, catalog feeds); and
- Minimum recommended spend for statistically viable testing: ₹15,000 to ₹20,000/month on Meta, or ₹30,000/month on Google Search.
6. Website & Web Application Engineering
| Package | Ideal For | Included Technical Scope | Starting Rate |
|---|---|---|---|
| Starter | New/small businesses needing a fast online presence | 5 to 7 pages, responsive architecture, contact capture, base on-page SEO | ₹30,000 (one-time) |
| Standard Custom | SMEs requiring bespoke design & lead capture | 8 to 15 pages, custom CMS/WordPress design, dynamic lead forms, speed optimization, technical schema | ₹65,000 (one-time) |
| Advanced Web App | Businesses requiring customer portals or booking | Custom frontend/backend, booking systems, CRM/API integrations, enterprise security architecture | ₹1,50,000+ (custom quote) |
| E-Commerce Suite | Online shopping platforms | Up to 100 SKUs, Razorpay/Stripe gateway integration, shipping calculators, automated inventory sync | ₹1,75,000+ (custom quote) |
Ongoing maintenance (core updates, security patches, daily backups, minor copy edits): ₹2,500/month or ₹25,000/year.
7. Content Creation (À la Carte Menu)
| Deliverable | Rate | Billing Unit |
|---|---|---|
| Static Social Graphic | ₹1,000 | Per graphic |
| Carousel Post (5 to 8 slides) | ₹2,500 | Per carousel |
| Reel / Short-Form Video Edit (from client footage) | ₹3,000 | Per video |
| Full On-Location Video Shoot (half-day shoot + editing) | ₹20,000 | Per production |
| SEO Long-Form Article (800 to 1,200 words) | ₹3,500 | Per article |
| Website Copywriting | ₹2,500 | Per page |
| Ad Copy Set (headline + primary text variations) | ₹1,800 | Per ad set |
8. Branding & Visual Identity Design
| Branding Tier | Included Scope | Starting Rate |
|---|---|---|
| Logo Only | 3 initial concept directions, 2 revision rounds, vector and raster deliverables in all colorways | ₹18,000 (one-time) |
| Brand Starter Kit | Logo suite, color palette, typography guidelines, stationery package (business cards, letterhead), 1-page quick brand guide | ₹45,000 (one-time) |
| Full Brand Identity System | Strategic brand positioning, complete logo suite, visual guidelines (30+ pages), social templates, pitch presentation system | ₹1,10,000+ (custom quote) |
9. What Is Included & Excluded Across All Packages
Included by Default: Strategic planning, disciplined execution, agreed deliverable revision rounds, transparent performance analytics, and a designated project point of contact.
Excluded by Default: Media ad budgets paid to Google/Meta, cloud hosting and domain fees, third-party software subscriptions, stock asset licenses, paid API keys, and work outside the signed scope (which is billed via a Change Order).
10. Custom & Bespoke Pricing
We tailor quotes for multi-location brands, competitive high-CPC industries (e.g., real estate, finance, healthcare), multi-lingual campaigns, and rush turnarounds (which incur a 20% to 50% expedited fee). Bundled multi-channel retainers (SEO + SMM + Ads) receive an automatic 10% to 15% package discount.
11. Payment Terms
In accordance with Section 5 of our Master Service Agreement: one-time project milestones are billed in installments; monthly retainer invoices are payable in advance of each billing cycle; invoices carry a 7-day payment window; and statutory taxes are added at invoice generation.
12. Committed Term Retainer Discounts
| Retainer Commitment | Discount off Listed Monthly Retainer |
|---|---|
| Month-to-month | Standard rate (0% discount) |
| 6-month commitment | 10% off monthly retainer fee |
| 12-month commitment | 15% off monthly retainer fee |
13. Price Revision Policy
Base rates are evaluated annually against regional market conditions. For active retainer clients, any fee adjustment is communicated at least 30 days in advance and will not apply to an active committed billing term.
14. Request a Tailored Commercial Proposal
Need a customized proposal for your brand, multi-location business, or bespoke web build? Contact our commercial team for a formal Statement of Work: